March 11, 2009 at 3:42 pm
Rumours surrounding a possible move by Apple to enter the netbook segment have been at fever pitch this week. This is our third Apple rumour post in as many days and this time the latest on the grapevine is that according to inside sources at Smarthouse, discussions between Apple and Sony are taking place to license its OLED screen technology. The sources suggest that the plan is to release a 10-inch OLED netbook for Christmas 2009. The same sources suggest that this OLED screen will be paired with a SDX flash memory storage drive.
Now if any of this is true, you can safely say that this will carry a ridiculous price tag. There’s no doubt in my mind that this will be more expensive than the Sony Vaio P and is likely to enter four digits. This certainly would fit with Apple’s mantra that it doesn’t “know how to make a $500 computer that’s not a piece of junk”. It also means that, if true, the margins for such a product may not be as thin as everyone had been thinking. Apple is looking to release a premium product and if these rumours are to be believed, then there’s no doubt many people will lap it up, despite the cost premium.