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Women to account for 60% of future netbook custom

April 13, 2009 at 1:44 pm


Acer WomenWomen will account for as much as 60 percent of future potential netbook customers according to internal Intel forecasts. No information was given on where we stand now regarding male-to-female netbook splits, but I would have thought that there is already a sizeable female customer base. We have seen few directly focused female netbook designs, there are a number of Hello Kitty-themed netbooks as well as the HP Mini Vivienne Tam Edition. Despite this, with netbooks getting thinner and sleeker all the time, netbooks purchased by women are set to grow.

Intel also predicts that netbooks will reach a 20 percent market share of global notebook shipments by 2012. This is double from where we stand now. The largest growth channel is expected to be from telecom providers whilst strong growth is also expected from students and younger age groups.

Via Digitimes.

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