Top

Dell not in touch with feminine side, pulls ‘Della’ portal

May 22, 2009 at 4:15 pm


DellaIt looks like that Dell has pulled the ‘Della’ mini-site that was targeted to women, after being live for less than two weeks. The mini-site launched on May 11 to help market Dells Inspiron range to women. However, the site was widely criticised for patronising women.

The site was full of pastel colours and images of female models using tech in various situations whether it’s on the couch, for business or out and about. A Tech Tips section talked about what you could do with a netbook including downloading recipes as well as telling women that they can “add storage to your netbook with memory cards or memory keys.”

Well if you head over to the original link (http://content.dell.com/us/en/home/della.aspx) it now redirects to (http://content.dell.com/us/en/home/lifestyle.aspx). There does seem to be some remnants of the old site, but there is no Della branding that I could see. The Tech Tips remain, but they’ve trimmed it down from 7 tips to 5 tips and cut out the ones related to finding recipes online!

Dell may have had the best intentions in trying to make its products appeal to women, but went about it in completely the wrong way by patronising women. It’s unknown whether the site is gone for good or whether Dell is going back to the drawing board. If they do come back with ‘Della’ they’ll have plenty of feedback in terms of direction.

Update: It appears we were being too hasty when we couldn’t find the ‘Della’ site. It is still very much alive, but is down currently due to a technical glitch. See the comments section for further details.

Comments

67 Responses to “Dell not in touch with feminine side, pulls ‘Della’ portal”

  1. JohnatDell said:
    May 22nd, 2009 5:15 PM

    Due to a technical glitch the sitelet and some other Dell.com destinations were offline for a while earlier today. We’re in process of fixing the problem, and for the time being it is also creating some linking issues. Thanks for pointing out the changes we’ve made. We are listening and find all the feedback very valuable.

  2. Jet Sun said:
    May 22nd, 2009 6:07 PM

    I was probably reading too much into it when I saw the site down! I’ve added an update to the story above.

    Many thanks for the confirmation John.

  3. Lucky 7 Smoke Shop & Lounge said:
    October 20th, 2021 1:47 PM

    I run a vape store submission site and we have had a listing from a vape store in the USA that also sells CBD goods. A Calendar month later on, PayPal has contacted use to claim that our account has been restricted and have asked us to take out PayPal as a payment solution from our vape store website directory. We do not offer for sale CBD products such as CBD oil. We simply offer marketing and advertising solutions to CBD companies. I have looked into Holland & Barrett– the UK’s Well known Health Merchant and if you take a good look, you will see that they promote a rather wide-ranging variety of CBD products, primarily CBD oil and they also happen to take PayPal as a payment solution. It emerges that PayPal is administering contradictory standards to many different firms. Due to this restriction, I can no longer take PayPal on my CBD-related online site. This has limited my payment choices and currently, I am seriously contingent on Cryptocurrency payments and straightforward bank transfers. I have checked with a barrister from a Magic Circle law firm in The city of london and they explained that what PayPal is undertaking is definitely against the law and inequitable as it should be applying a consistent benchmark to all companies. I am still to consult with yet another attorney from a US law firm in The city of london to see what PayPal’s legal position is in the United States. Meanwhile, I would be highly appreciative if anyone here at targetdomain could offer me with different payment processors/merchants that work with CBD companies.

  4. not your mother's said:
    October 22nd, 2021 8:34 AM

    I really enjoy the blog article.Much thanks again. Much obliged.

  5. supersolt said:
    October 23rd, 2021 2:19 PM

    I appreciate you sharing this article.Really thank you! Cool.

  6. superslot said:
    October 24th, 2021 3:55 PM

    Great blog.Really looking forward to read more. Cool.

  7. her latest blog said:
    October 24th, 2021 9:06 PM

    Thanks for the blog post.Much thanks again. Much obliged.

  8. click this site said:
    October 28th, 2021 6:35 PM

    Really enjoyed this blog article.Really thank you! Great.

  9. downloadlagu321 said:
    October 30th, 2021 6:08 PM

    I truly appreciate this article post. Cool.

  10. доставка воды харьков said:
    October 31st, 2021 12:13 AM

    Major thankies for the post.Really looking forward to read more. Really Great.

  11. sb tactical fs1913 aluminum said:
    October 31st, 2021 8:17 AM

    Very informative blog post.

  12. cvv info said:
    October 31st, 2021 5:25 PM

    FRESHCC.RU – We have a online store for selling Fresh CCs All Country. Our store is full automatic and high speed

  13. boulder best pet care said:
    October 31st, 2021 10:10 PM

    I loved your blog article.Really looking forward to read more. Want more.

  14. http://www.thedropshadow.com said:
    November 1st, 2021 7:53 AM

    A big thank you for your article.Really thank you! Great.

  15. 가이고이 said:
    November 1st, 2021 1:25 PM

    This is one awesome blog article.Really thank you! Great.

  16. Atomic Vapor Shop said:
    November 1st, 2021 5:33 PM

    Has anyone vaped Tobaccoland Cigar Flavors by Vango Vapes SALT E-Juice?

  17. superslot said:
    November 2nd, 2021 1:08 AM

    Really informative blog post. Great.

  18. construction management firms mahwah said:
    November 2nd, 2021 9:29 AM

    It’s a shame you don’t have a donate button! I’d definitely donate to this excellent blog! I suppose for now i’ll settle for bookmarking and adding your RSS feed to my Google account. I look forward to fresh updates and will talk about this website with my Facebook group. Chat soon!

  19. Buy Oxycodone Online without prescription said:
    November 4th, 2021 12:04 AM

    I loved your post.Really thank you! Will read on…

  20. strapon beginner said:
    November 4th, 2021 8:12 PM

    Thanks-a-mundo for the blog post.Thanks Again. Awesome.

  21. 5 inch realistic dildo said:
    November 5th, 2021 3:29 AM

    Enjoyed every bit of your article.Thanks Again. Will read on…

  22. penis pump review said:
    November 5th, 2021 11:30 AM

    I really enjoy the blog.Much thanks again. Awesome.

  23. numbing spray for penis said:
    November 5th, 2021 8:24 PM

    Major thanks for the blog post. Fantastic.

  24. Full Guide to CBD and Skin diseases said:
    November 7th, 2021 7:32 AM

    Good Afternoon everybody , can anyone advise where I can buy 7 Point Naturals CBD Topical Roll On Pain Gel 400mg?

  25. pussy pump review said:
    November 7th, 2021 12:36 PM

    Major thanks for the post.Really looking forward to read more. Fantastic.

  26. driveway pressure washing said:
    November 7th, 2021 9:20 PM

    wow, awesome blog.

  27. wildlife removal santa fe said:
    November 8th, 2021 3:08 AM

    Say, you got a nice article post.Really thank you! Great.

  28. Buy Oxycodone Online without prescription said:
    November 8th, 2021 10:56 PM

    Im grateful for the article post.Much thanks again. Cool.

  29. local seo and business listings said:
    November 9th, 2021 3:11 PM

    I really like and appreciate your article.Really thank you! Keep writing.

  30. https://www.zcmim.com/design-thinking-in-mim/ said:
    November 9th, 2021 8:38 PM

    3. Industrial

  31. best silicone g spot vibrators said:
    November 9th, 2021 11:41 PM

    Hey, thanks for the blog post.

  32. how to use sex toys said:
    November 10th, 2021 12:23 PM

    Im grateful for the article post.Much thanks again. Awesome.

  33. Packwoods said:
    November 11th, 2021 12:59 AM

    A big thank you for your blog.Really thank you! Fantastic.

  34. remote vibrator tubes said:
    November 13th, 2021 3:11 PM

    Enjoyed every bit of your article.Much thanks again. Will read on…

  35. how can i get rid of rats in my garden said:
    November 17th, 2021 6:04 PM

    Thank you ever so for you blog post.Really looking forward to read more. Really Great.

  36. how to use cbd hash said:
    November 18th, 2021 6:16 AM

    Hello everybody ! can anyone suggest where I can purchase Pinnacle Hemp CBD Vape Dnish Tradewinds 300mg?

  37. Amb19 said:
    November 18th, 2021 11:39 PM

    Very informative blog.Much thanks again. Cool.

  38. diy wood chair said:
    November 20th, 2021 8:49 PM

    Say, you got a nice article.Much thanks again. Great.

  39. bullet vibrator review said:
    November 22nd, 2021 4:27 PM

    Thanks so much for the article post.Really looking forward to read more. Want more.

  40. bullet and egg said:
    November 23rd, 2021 12:11 AM

    Great, thanks for sharing this blog post. Great.

  41. Cancel racist socialist MSNBC Comcast today said:
    November 23rd, 2021 9:35 PM

    Hey, thanks for the article post.Much thanks again. Cool.

  42. https://avenir-amour.com said:
    November 24th, 2021 6:54 AM

    Thanks for the blog article. Really Great.

  43. 폰테크 said:
    November 24th, 2021 8:10 AM

    I cannot thank you enough for the blog post.Really looking forward to read more.

  44. 메이저사이트 said:
    November 24th, 2021 11:23 AM

    Really enjoyed this blog post.Really thank you! Much obliged.

  45. 청주 비지니스클럽 said:
    November 24th, 2021 1:32 PM

    Hey, thanks for the blog article.Really thank you! Want more.

  46. 스웨디시 said:
    November 24th, 2021 1:48 PM

    I really enjoy the blog article.Really looking forward to read more. Awesome.

  47. 홈타이 said:
    November 24th, 2021 5:23 PM

    This is one awesome article post.Really thank you! Fantastic.

  48. 토토사이트 said:
    November 24th, 2021 5:44 PM

    Thanks so much for the article.Really thank you! Cool.

  49. 여성레플리카 said:
    November 24th, 2021 8:56 PM

    I cannot thank you enough for the article post. Keep writing.

  50. 레플 said:
    November 25th, 2021 7:26 AM

    In addition to soccer and baseball, skiwear also has replicas. He sacrificed heat resistance instead of reducing air resistance

  51. https://coloristry.com said:
    November 25th, 2021 10:31 AM

    Very informative blog article.Really thank you! Awesome.

  52. https://avenir-amour.fr said:
    November 26th, 2021 3:56 AM

    Thanks-a-mundo for the article post.Really thank you! Fantastic.

  53. 인달 said:
    November 27th, 2021 3:46 AM

    Thailand is famous for massage all over the world. Acupressure using bare hands and arms is the main focus.

  54. 무료스포츠중계 said:
    November 27th, 2021 5:58 PM

    Taking advantage of Manchester United’s free kick situation, the crowd that appeared with an unidentified white object was caught by security guards after about 10 seconds of escape.

  55. https://www.securematic.in said:
    November 27th, 2021 8:14 PM

    Appreciate you sharing, great post.Really thank you! Keep writing.

  56. Blue Sky Vapes said:
    November 28th, 2021 7:45 AM

    I operate a vape store website directory and we have had a listing from a vape shop in the United States that also offers for sale CBD product lines. A Month later on, PayPal has contacted use to say that our account has been limited and have asked us to take out PayPal as a payment solution from our vape store directory. We do not retail CBD items like CBD oil. We solely offer marketing services to CBD companies. I have looked into Holland & Barrett– the UK’s Top Health and wellness Retailer and if you take a good look, you will see that they offer for sale a fairly considerable variety of CBD products, specifically CBD oil and they also happen to accept PayPal as a settlement method. It appears that PayPal is employing contradictory standards to many different firms. As a result of this limitation, I can no longer take PayPal on my CBD-related website. This has limited my payment possibilities and now, I am heavily contingent on Cryptocurrency payments and straightforward bank transfers. I have consulted a lawyer from a Magic Circle law practice in London and they stated that what PayPal is undertaking is altogether not legal and inequitable as it ought to be applying an uniform standard to all firms. I am still to seek advice from an additional legal representative from a US law practice in The city of london to see what PayPal’s legal position is in the USA. Meanwhile, I would be extremely appreciative if anybody here at targetdomain could offer me with different payment processors/merchants that deal with CBD companies.

  57. can i sell my property myself said:
    November 29th, 2021 4:08 PM

    I am so grateful for your blog. Awesome.

  58. สล็อตเว็บใหญ่ said:
    November 30th, 2021 2:24 AM

    I really like and appreciate your blog.Really looking forward to read more. Great.

  59. sale your house said:
    December 1st, 2021 1:53 AM

    Thanks so much for the article.Thanks Again. Really Cool.

  60. สล็อตเว็บตรง said:
    December 5th, 2021 5:16 PM

    I truly appreciate this article.Really thank you! Really Cool.

  61. Purity Vapor said:
    December 8th, 2021 1:20 PM

    Has anybody ever shopped at V-Revolution Vape Shop located in 12420 Liberty Ave?

  62. casino online said:
    December 11th, 2021 8:43 PM

    Really appreciate you sharing this blog article.Much thanks again.

  63. seo usa said:
    December 12th, 2021 7:40 PM

    I really enjoy the article post.

  64. product online said:
    December 19th, 2021 1:49 PM

    Good Afternoon everyone ! can anyone advise where I can purchase Hemp Products?

  65. Vaporium said:
    December 23rd, 2021 9:11 PM

    Does anyone have any idea Detroit Vapor Shop vaping shop located in 805 6th Ave #C sells ejuice manufactured by Snap Liquids SALT? I have emailed them at cs@saveonvapor.com

  66. Vapor Intelligent said:
    January 4th, 2022 11:28 PM

    Has anybody ever shopped at Vape Dynamiks Vapor Store located in 2525 E 5th St?

  67. Superslot said:
    January 16th, 2022 4:22 PM

    Im thankful for the article post.Really thank you! Cool.

Got something to say?





Bottom