Nvidia expands ION brand to non-Atom CPUs

Nvidia realises that is onto a good thing with ION. Not only is it a cool name, it has also created some good brand awareness out of what is effectively a 9400M GPU tagged onto an Atom processor. As a result, it is allowing companies to use the ION brand, even if it is not paired with an Intel Atom CPU.

Nvidia confirmed that “MCP79, ION and Geforce 9400M are the same thing” to Fudzilla. It is therefore up to its customers whether it wants to mention the 9400M CPU or just the ION name. It is hoping that this may help to sell more products on platforms based on Intel Core 2 and CULV processors.