Netbooks not cannibalising notebook sales after all? [Video]

July 30, 2009 at 2:23 pm

A Japanese ad comparing netbooks and notebooks to vacuum cleanersNetbook sales may not cannibalising notebook sales as much as previously thought according to Intel’s Mooly Eden, general manager of the Mobile Platforms Group. He claimed that most netbook customers already own a notebook of some kind.

“If netbooks are 20% of the overall [notebook] category and 15% of the 20% is cannibalization, we have 3% cannibalization… And it’s cannibalizing mainly the Celeron space because I don’t see anyone buying a netbook instead of a Core [Pentium or Centrino notebook],” said Eden. ““We are still holding true to what we said before: a netbook is a companion device, the majority of the netbooks sold today are sold as secondary device. And now I’m speaking data,” he added.

Once again, Intel’s front man wanted to distinguish the difference between netbooks and notebooks and even likened the difference to a handheld vacuum cleaner i.e. that you don’t buy one to clean the whole house. Netbook consumers should not expect to be able to watch high-definition Flash as well as run virus protection in the background, according to Eden.

“A netbook is like a small vacuum cleaner and a notebook is like a big vacuum cleaner. You want small tasks, you take the small vacuum cleaner, you want big tasks you take the notebook. Do you get it?”

Via TechPulse360.


6 Responses to “Netbooks not cannibalising notebook sales after all? [Video]”

  1. Gino said:
    July 31st, 2009 5:15 AM

    They aren’t cannibalising notebooks YET. Not enough power. But they will. Nanotechnology is still progressing, but notebooks are STILL having weak batteries, expensive and FAR from being ultra-mobile (something that modern society demands more and more daily).

  2. Igor said:
    August 2nd, 2009 12:06 PM

    I agree with this article. I don’t know anybody who bought a netbook who did not already have a pc or laptop. Netbook owners do not demand a lot of power, they want to surf while sitting in front of the tv, lying in bed or watch a movie in a plane. IMHO they are very mobile and fullfull every aspect of being a “net”book, otherwise they would be a notebook.
    My 2 cents.