Surprise, surprise. Tablets eating into netbook market share

June 16, 2010 at 11:00 am

Market shareDisplaySearch has released its latest forecast report on netbook/notebook unit volumes and ASPs (average selling prices). Interestingly, selling prices in the netbook category increased due to new models with Atom Pine Trail processors and more features.

Unsurprisingly, the report goes on to say that a momentum shift is underway from tablets to netbooks. In Q1 2010, Apple shipped 700k iPads (6.5 percent of all netbook/slates). In Q2 2010 this number is expected to increase to +2 million iPads shipped. With more tablets expected to launch from H2 2010, netbooks will continue to lose share says the report.

“Q1’10 signalled the birth of the slate PC, and possibly by extension, the beginning of the end of the mini-note PC (netbook),” says John F. Jacobs, Director of Notebook Market Research. Personally I wouldn’t go that far, my own view is that netbooks are here to stay but tablets are appealing to those people who may have been in the market for a netbook previously.


2,176 Responses to “Surprise, surprise. Tablets eating into netbook market share”

  1. Bob said:
    June 16th, 2010 1:37 PM

    The tablet sales should ease out over period of time once iPad fever goes off. Its a make-shift form factor that cannot really replace the ‘separate-screen-separate-keyboard’ netbook form factor for serious work. Bluntly put, Apple creates sexy products hence the excitement, otherwise give it a lil’ time and tablet sales will normalise.