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Intel Atom bombs the competition

April 2, 2009 at 2:34 pm

Intel gained market share during every quarter of 2008, mainly due the success of its Atom CPU in the netbook segment according to iSuppli. Showing just how dominant is in the CPU space, it held a market share of 81.8 percent in the final quarter of 2008. Intels share had grown 3.4 percentage points from the year before (78.4 percent in Q4 2007).

Intel’s Atom offering for the netbook segment has helped, although the major contribution to the company’s share gains has undoubtedly come from the continued strength of the company’s microprocessor brands and products in the desktop, notebook and server segments,” said Matthew Wilkins, principal analyst, computer platforms research, for iSuppli

Intels super performance came at the expense of AMD who lost market share both year-on-year and sequentially in Q4 2008. AMD accounted for 10.6 percent of worldwide microprocessor revenue, a decrease of 3.5 percent from the 14.1 percent it held in the fourth quarter of 2007.

Earlier this year, Intel said it expects to sell at least 50 percent more Atom chips for netbooks and other mobile Internet devices this year than last. “Clearly things are getting tougher if you’re a microprocessor supplier and your name is not Intel or AMD,” Wilkins added.

AMD CEO believes netbook name “will go away over time”

March 11, 2009 at 7:34 pm

In an interview with Businessweek, AMD CEO Dirk Meyer has outlined his thoughts on netbooks and the company’s plans in this space. AMD is currently opening a development track aimed at lower-cost and lower-power consumption machines. However, when asked about the netbook name, he said that “I think the netbook name will go away over time”.

When pressed on this he replied, “Well, what’s a netbook? It’s a small notebook. But how small? Where’s the cutoff point between a notebook and a netbook? I think the line will continue to blur and people will just think of them both as computers.

When asked why AMD has been so slow to embrace this segment, he replied, “Knowing that this trend toward lower power consumption and more mobility is going to happen, we just decided to load that into the R&D pipeline for later. It’s not a big volume target and not a big dollar opportunity.…”

One of the saddest things about the PC industry right now is, since late last year, all anyone seems to want to ask about is netbooks. Good grief! It’s a low-cost limited-function device. There’s not much excitement or money in dollar volume there.” In our eyes it sounds he is a bit upset that AMD hasn’t been as active in one the few growing segments in computer hardware.

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