Dell not in touch with feminine side, pulls ‘Della’ portal

May 22, 2009 at 4:15 pm

DellaIt looks like that Dell has pulled the ‘Della’ mini-site that was targeted to women, after being live for less than two weeks. The mini-site launched on May 11 to help market Dells Inspiron range to women. However, the site was widely criticised for patronising women.

The site was full of pastel colours and images of female models using tech in various situations whether it’s on the couch, for business or out and about. A Tech Tips section talked about what you could do with a netbook including downloading recipes as well as telling women that they can “add storage to your netbook with memory cards or memory keys.” Read more

Dell intros Della website to market netbooks to women

May 11, 2009 at 10:29 pm

DellaDell has today introduced a new website called Della, which it will use to help market its Dell Inspiron range of laptops & netbooks to women. The site has lots of photos of women using notebooks in various situations whether it’s on the couch, for business or out and about.

As have to vanquish any doubts the site is targeted to women, it has part of the site dedicated to ‘tech tips’ which talks about seven unexpected ways a netbook can change your life. These include getting healthier by tracking your exercise and food intake as well as eating better by finding recipes online! I’m not sure if it is just me, but the site seems mildly condescending, telling women what they can do with their netbook.

One of the featured products on the site is the Dell Mini 10, which can be customized with exclusive artist designs. There will be different artists featured on that site regularly, so you can check back from time to time to see if your favourite is there.