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Dell intros Della website to market netbooks to women

May 11, 2009 at 10:29 pm


DellaDell has today introduced a new website called Della, which it will use to help market its Dell Inspiron range of laptops & netbooks to women. The site has lots of photos of women using notebooks in various situations whether it’s on the couch, for business or out and about.

As have to vanquish any doubts the site is targeted to women, it has part of the site dedicated to ‘tech tips’ which talks about seven unexpected ways a netbook can change your life. These include getting healthier by tracking your exercise and food intake as well as eating better by finding recipes online! I’m not sure if it is just me, but the site seems mildly condescending, telling women what they can do with their netbook.

One of the featured products on the site is the Dell Mini 10, which can be customized with exclusive artist designs. There will be different artists featured on that site regularly, so you can check back from time to time to see if your favourite is there.

Comments

One Response to “Dell intros Della website to market netbooks to women”

  1. trevo said:
    November 10th, 2013 2:42 PM

    No town wants to be known as “backwards” or “unsightly”.
    Another key stage in document or record management concerns the disposal of files that are no longer required by a company.

    Thats a really bold claim and an interesting approach to attract more people into the business.

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