August 27, 2009 at 7:27 pm
Asus is planning an assault on the e-book segment by launching its own device under the Eee family umbrella. The Eee Book may even see a launch before the year is out according to Asus President Jerry Shen.
Asus is not the only netbook manufacturer looking at this segment. MSI is also considering launch its own device, given the low barriers to entry. Whilst there is growing demand for such products in Europe and North America, the business opportunities in Asia are as yet unproven.
As can be seen with the Kindle’s success, the key appears to be getting the content delivery platform nailed down. That is likely to be a much more difficult hurdle to jump compared to the low barrier hardware requirements of such a device.