July 30, 2009 at 2:23 pm
Netbook sales may not cannibalising notebook sales as much as previously thought according to Intel’s Mooly Eden, general manager of the Mobile Platforms Group. He claimed that most netbook customers already own a notebook of some kind.
“If netbooks are 20% of the overall [notebook] category and 15% of the 20% is cannibalization, we have 3% cannibalization… And it’s cannibalizing mainly the Celeron space because I don’t see anyone buying a netbook instead of a Core [Pentium or Centrino notebook],” said Eden. ““We are still holding true to what we said before: a netbook is a companion device, the majority of the netbooks sold today are sold as secondary device. And now I’m speaking data,” he added.
Once again, Intel’s front man wanted to distinguish the difference between netbooks and notebooks and even likened the difference to a handheld vacuum cleaner i.e. that you don’t buy one to clean the whole house. Netbook consumers should not expect to be able to watch high-definition Flash as well as run virus protection in the background, according to Eden.
“A netbook is like a small vacuum cleaner and a notebook is like a big vacuum cleaner. You want small tasks, you take the small vacuum cleaner, you want big tasks you take the notebook. Do you get it?”