April 7, 2010 at 12:12 pm
Netbooks and tablet devices will see the fastest growth in the total portable PC market according to DisplaySearch. The total portable PC market will grow by 26 percent to 215 million units ($117 billion in revenue). They expect over 5m tablets will be sold by the end of the year, driven by sales of the Apple iPad. It also believes tablets will take market share away from netbooks and e–readers.
Revenue growth in the tablet category is expected from higher ASPs (average selling prices). The netbook category has seen ASPs lower from $400 to around $300, however with the Apple iPad expected to be the main player in the tablet segment ASPs are expected to benefit. The price of the iPad starts at $499 to +$800, which should lead to healthier margins to those products that can mimic “Apple’s content library, model of content delivery, and their very successful App Store.” Click through for unit and revenue tables.